Facebook Takes Control Of Your Cell Phone To Make You Buy Chicken Mc Nuggets




Chicken Nuggets and French Fries

The latest tool to attract customers is being introduced by Facebook, with the roll out of “Place Tips,” a digital application, the permits businesses to issue updates to an individual’s android or smartphone, when they are in proximity of the establishment, be it a restaurant, coffee shop, fast food joint or bookstore, for instance. Merchants see it as a viable opportunity to promote their enterprise in a more economical and discrete manner, but offering up to date information that is practical, fun and relevant, according to Facebook. Individuals that don’t wish to receive such beacon messages will have the option of disabling “Place Tips.”

The application has been in test trials in Manhattan, since the beginning of 2015, with about 100 businesses and a the moment is compatible with Apple devices. Facebook is currently developing the system so that it can be utilized on smartphones powered by Google’s Android operating system. The fully developed system is scheduled for implementation across the United States, later this year though information regarding a worldwide roll out was not disclosed. Testing at McDonald’s revealed a 7.5% increase in sales when special deals were broadcast to people’s phones, as people entered.

Chicken Nuggets and French Fries

Digital content strategist, Aaron Wachsstock, of the Borenstein Group, in Fairfax, Virginia indicated that Facebook would have to exercise caution when sending out information on the beacon, to cell phones. “I can definitely see the potential, but I can also see how people could feel it is intrusive. “If people get all these messages when they enter a store, they could view it as spam.” Some think of this as a great advertising medium, where others may feel like they are being stalked.

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Chicken Nuggets and French Fries


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Chicken Nuggets and French Fries

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